The green lock in the browser bar and the "s" in https mean a site is secure in every language. Have both on your site to show your visitors you care that their data is safe.
Why SSL?
CONFIDENTIALITY — AUTHENTICATION — INTEGRITY
Stronger Brand Identity.
When transactions are involved nothing scares a customer more than the idea that they are not safe. The simple, bullet-proof solution.
Protect Sensitive Information.
SSL Certificates protect your customers' sensitive information by encrypting the data they send to you, then decrypting it once you’ve received it.
High SEO Ranking.
Google officially announced that SSL security is one of the major SEO ranking factors. Integrating SSL/TLS is the straightest way to boosting your ranking!